A brand is not just a product.It’s about people.
Pavska Kateryna
Founder
Brand development strategy, launch of new products.
Bruzhа Alisa
Operations Manager
Operations process coordinator. Client support.
Ohonovskyi Illia
Product Development
Formula development, product quality control.
Our Story
Piercing care has long remained at the intersection of different fields — between cosmetics, medicine, and in synergy with the tattoo industry.
We saw the need to bring it into its own space — with dedicated standards, approaches, and responsibility.
This is how it was created PiercingCare.
In 2022, we started with the most important thing — creating a universal saline solution, widely known abroad as a saline solution. Our first product was the Healer isotonic solution.
In 2023, after a year of testing in studios, Healer entered the market for the first time.
We didn’t rely on active advertising — instead, we immediately provided the product to piercing artists for testing.
The feedback confirmed it: this was exactly what the industry had been missing.
And already in 2024, the idea transformed into a full-fledged PiercingCare brand — with its own vision and purpose.
Our goal:
To make piercing care safe, simple, and accessible.
Vision:We strive to eliminate incorrect and unsafe practices, while establishing piercing care products as a distinct field with its own standards and requirements.
Our strategy:We educate, involve professionals, test in real conditions, and keep only what truly works.